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	Additude is a thriving Melbourne based creative digital agency that delivers creative solutions. We have patented marketing concepts that are taking the market by storm. The brain power behind the agency allows us to outperform the greater manpower of conventional ad agencies. The difference behind Additude is our ability to read the market precisely and deliver creative solutions for our clients from a marketing perspective. Whilst we specialize in the digital space, we have a range of alliance partners who work across TVCs and Print Ads. We essentially see ourselves as an "ideas company" delivering creative marketing solutions, and in this respect our creativity is increasingly focused on the digital space in response to the varied shifts in consumer behavior and new market demands.   The founder of Additude comes from an IT industry background where he consulted with 13 Banks in 11 Countries on their IT operations. His wealth of experience allows his varied Additude clients to enjoy cost effective solutions. Additude has entered into talks with a number of Australia's top brands and together we continue to explore with them appropriate strategies to digitize their niche market communications.   Additude is pleased to work alongside clients with innovative brands that are making headway in the market place. A number of these smaller clients work under the radar of  big business. These clients are often working on a Blue Ocean Strategy. Here they value innovation and set out to create a leap in value for buyers and the company. This strategy anchors innovation by aligning value with utility, price and cost. The beauty of this innovation is that it makes the competition irrelevant. We help achieve this with our clients by getting involved at very early stages of their product development. An example of the successful use of this strategy can be seen with the Toyota Prius Hybrid sedan and with Cirque du Soleil. So we encourage you to talk to us if you are venturing a new product line.   Regardless of whether you are an innovative small business looking to launch a new brand or big corporate looking for an innovative digital agency, at Additude we will always welcome your contact. The promise we can make is that we will provide you with a creative solution; one we feel confident that will delight you and your customers. We look forward to working with you to solve your marketing challenges.