Social Media Agency
Technological advancement in the world of communication has benefitted the marketing industry the most. Additude provides the marketing strategies based on the state-of-the-art technologies available in Social Media, Loyalty, CRM and Product Launches.
Additude is a leading Social Media agency that has executed awarding winning Social Media campaigns in Australia. It provides start to finish solution for your social media engagments and campaigns.
With its development team in India, Additude has significantly reduced the cost of digital campaigns and has a track record of low acquisition cost marketing campaigns, award – winning web design and unique branding methodologies. Our agency takes a strong analytical and technical approach to marketing, with ROI metrics driving each proposed tactic. Our mission is to promote and improve companies that offer innovative and meaningful products or services.
Additude is one of the industry's fastest growing social media agencies providing marketing startegies that work.
| Four Sisters | |
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A Product Launch - Sparkling Sauvrignon Blanc Four Sisters wanted to launch their new product Sparkling
Sauvrignon Blanc. Client was inspired by our Social Media Campaign
for Foster's that won two GOLD Awards and made the best Marketing
case study for 2011.
Four Sisters customers were in luck to receive 1 FREE bottle of Sparkling
Sauvrignon Blanc if they click Like button The marketing strategey was to create a long term brand community in social networks starting with Facebook as Facebook is dominant in the markets Four Sisters operate in. However it is not enough to build the community over a year, or months, not even weeks. We wanted to build a substantial community within a week and maintain it. So we did it, in a week. Harness the social media to create a sustainable brand community |
and join
Four Sisters Facebook community.| Darshan | |
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Branding - Lite & Savoury Client wanted to launch a new savoury product through the existing distribution partners Coles & Woolworths The challenge was to create a cost effective packaging that communicated the value proposition to the customer and increased the sales Branding is extended to every media opportunity available to communicate to your customer |
| Foster's | A Product Launch - Carlton Dry Fusion lemon |
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Beer has seen an influx of new brewers, flavours and styles over the past few years, and there is fierce competition between brands for valuable shelf space. Beer brand promotions have been innovative and usually through traditional media, but Carlton Dry wanted to try social media to test the hype wanted to try social media to test the hype around the medium. At that time Australia was, and is still, behind the UK and US when it comes to social media marketing. The medium had been utilised in Australia by a few major brands such as Holden, NAB and Smirnoff, when Carlton Dry decided to give it a chance. The challenge was to come up with a concept that could convince Carlton Dry that this medium was effective. The campaign provided 20,000 genuine trials, meaning, 20,000 visits to around 600 BWS stores in the relevant catchments. "We are always looking for differentiated ways to engage young adult drinkers in Australia. This sampling activity provided us with a chance to be innovative and creative across the entire value chain" says Vincent Ruiu, group marketing manager, Carlton Masterbrand. Social media provides ideal platform for innovative marketing |
| VicRoads | Awareness campaign - Road rules |
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Road rules in Victoria are revised regularly. VicRoads wanted to run a awareness campaign that would reach the audience online in general and social networks in particular. The client was also interested in ensuring the young audience receive the the message. The challenge was to make the message more relevant and appealing to the young demography while not neglecting other groups. In addition we had to comply with the accessibility standards. Another main consideration was that the campaign needs to reach audience on wide variety of media Social media provides access to wide variety of audience |
Lonely Planet
Global Campaign
Lonely Planet approached Additude inorder to socialise the campaign they run for their clients. So an agreement was made to provide social media campaign systems for their clients on an on-going basis.
Socialise your campaigns
| CSR Sugar | Integrated Campaign - CSR Smart |
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CSR approached Additude inorder to socialise the campaign and leverage the social media to amlplify the campaign We ran cooking class with Emaon Sullivan campaign that very popular amongst the target audience and a mere 8 weeks campaign increased the sales by 120% Increase your sales dramatically by integrating social media your campaign |
| Novo Shoes | Promotional Consumer Content Campaign |
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Client wanted to increase the sales dramatically by involving the loyal customer become brand advocates. So we ran an interactive fashion video competition and invited the fashion conscious customers produce videos on shoes which was very popular amongst the target audience we received many quality videos as the entry. Social Media provides the platform for the loyaly customers to participate in the brand augumentation |
Singha
Global Campaign
We ran the global for Singha Beer by inviting customers around the globe to review and rate the bars around the globe. This campaign was well received by the beer drinkers around the globe. Singha beer was able to identify new markets through the competition.
Social Media provides the platform for the loyaly customers to participate in the brand augumentation
Bravo
Website
We created a website where the clients could interact with the brand through the social media