'Facebook No1 in Australia' - May 2008, Hitwise report
"Facebook was the most visited Social Network website by Australian Internet users during May 2008 according to Hitwise, the leading online competitive intelligence service." - Read more
'Facebook gets local marketing boost' - June 2008, Digital Media
"The reticence of marketers to embrace Facebook as an effective tool for brand strategy is being challenged by digital agency Additude and Craig Hodges Media. The duo have teamed to conduct a unique roadshow to impart some of Australia's top brands with the secrets of the Black art of deploying a comprehensive Facebook based marketing strategy." - Read more
'Additude on Innovation' - August 2008, The Age
"Social networking sites started as communities but are fast turning into marketplaces as business starts to harness the power of these sites." - Read more
Social Branded Applications: Build It Once and Leverage on Several Social Networks -Oct 2008
Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) - Read more